A/B testing, also known as split testing, is a method of comparing two versions of a webpage or other user experience to determine which one performs better. It is a way to test changes to your webpage against the current design and determine which one produces better results. It’s a method to validate that any new design or change to an element on your webpage is improving your conversion rate before you make that change to your site code.
As a solopreneur, understanding and applying A/B testing can be a game-changer for your business. It allows you to make more out of your existing traffic. While the cost of acquiring paid traffic can be huge, the cost of increasing your conversions is minimal. This testing method can help you to make the most of what you have.
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